2026 Subaru Impreza

2026 Subaru Impreza in Eau Claire, WI

Redefine your daily commute and weekend escapes with the incredibly versatile 2026 Subaru Impreza, prominently featured at Morrie's Eau Claire Subaru. Specifically designed for the active lifestyles of Eau Claire, WI, residents, this sixth-generation hatchback proves that a compact car can be both fuel-efficient and exceptionally capable.

The Impreza delivers the legendary Symmetrical All-Wheel Drive you expect from a Subaru in a sleek, sporty package that is as comfortable on a snowy morning as it is on a summer road trip. With a refined interior and a focus on driver engagement, the latest Impreza is ready to keep pace with all your Chippewa Valley adventures.

Interior

Step into the 2026 Impreza and you are greeted by a cabin that prioritizes both modern technology and long-distance comfort. The focal point of the dashboard is a stunning 11.6-inch SUBARU STARLINK Multimedia Plus touchscreen, which serves as your command center for wireless Apple CarPlay, Android Auto, and climate controls.

Practicality is baked into the design, with 60/40-split flat-folding rear seats that allow you to easily expand the cargo area for bikes, groceries, or outdoor gear. Dual-zone automatic climate control is standard across the line, ensuring you and your passengers stay comfortable through the shifting Wisconsin seasons.

Exterior

The 2026 Subaru Impreza makes a bold statement with its athletic five-door hatchback silhouette, engineered for both style and aerodynamic efficiency. Its wide, hexagonal grille and sharp LED Steering Responsive Headlights create a confident front fascia, while the sculpted body lines lead to a modernized rear hatch.

The RS trim adds an extra layer of visual punch with dark gray metallic-finish 18-inch alloy wheels and black-finish side spoilers. For 2026, the available Citron Yellow Pearl paint offers a vibrant way to stand out, while the expansive windows provide a top-class outward visibility that has become a Subaru hallmark.

Performance

Confidence in any weather comes standard thanks to the Symmetrical All-Wheel Drive system, which provides continuous power to all four wheels for maximum traction. The Impreza offers two distinct power levels: the efficient direct-injection 2.0-liter engine or the performance-oriented 2.5-liter engine producing 180 horsepower.

Both engines are paired with a Lineartronic CVT that includes an 8-speed manual mode for more direct control. For 2026, a new Auto Vehicle Shutdown feature improves fuel efficiency by turning the engine off after 30 minutes of idling, ensuring you get the most out of every gallon during your Wisconsin travels.

Safety Features

Subaru’s commitment to safety is on full display in the 2026 Impreza, which features the latest version of EyeSight Driver Assist Technology. This suite includes Advanced Adaptive Cruise Control with Lane Centering, which makes highway driving through the Midwest more relaxing by managing your speed and position.

New for 2026, Emergency Lane Keep Assist provides active steering intervention to help prevent unintended lane changes. The Impreza also includes Automatic Emergency Steering and a high-strength inner-frame construction, engineered to provide the highest level of occupant protection in its class.

Visit Us in Eau Claire, WI

The 2026 Subaru Impreza is the ultimate multi-tasker, blending the utility of a hatchback with the safety and traction of a full-size SUV. Visit Morrie's Eau Claire Subaru today to find your perfect Impreza and experience why this hatchback is a perennial favorite for Wisconsin drivers.