Morrie's Eau Claire Subaru: A Trusted Subaru Dealer Serving Bloomer, WI

At Morrie’s Eau Claire Subaru, we love helping drivers from Bloomer find a vehicle that’s ready for every kind of adventure. Subaru vehicles are made for the way you live—versatile, dependable, and always up for the next trip. Our dealership is built around the same values: honesty, transparency, and making your experience as enjoyable as possible. No pressure, no gimmicks—just real people helping you find a vehicle that feels right.

Built for Every Season

The Subaru lineup shines in all kinds of weather and on all kinds of roads. From weekend trips to daily commutes, these vehicles offer the kind of capability you can count on—along with comfort and thoughtful design that make every mile more enjoyable. Inside, you’ll find the space, tech, and smart features that help you stay connected and in control. If you’re not sure which model fits your lifestyle, we’re happy to walk you through your options and get you behind the wheel for a closer look.

Used Vehicles for Every Kind of Driver

We also carry a wide variety of used vehicles for drivers from Bloomer who want more choices. Our pre-owned inventory includes Subaru models as well as other popular makes—each one inspected and ready for the road ahead. It’s a great way to explore different body styles, features, and driving experiences, all in one place. And with new vehicles arriving regularly, our lot is always full of fresh options to consider.

Finance and Trade-In Support

Buying a vehicle should feel exciting—not overwhelming. That’s why our finance team is here to make it simple and straightforward. We’ll help you explore financing options that match your goals and walk you through the process with clarity. Looking to upgrade? Use our online trade-in tool to get a quick estimate before you stop in. It’s an easy way to start planning ahead. Once you're here, we’ll take a look at your vehicle and help you understand how it can fit into your next purchase.

Let’s Go for a Drive

There’s only one way to really know if a vehicle is right for you—get behind the wheel and take it for a spin. We’re here to help you do just that. From Bloomer to our showroom, the road to your next Subaru is closer than you think. Come see what makes Morrie’s Eau Claire Subaru different.